Hi I'm Jo.
I turn old-school systems into next-gen platforms.
I've led end-to-end product design across banking, insurance and travel. I've scaled multi-brand design systems at BOQ Group (Virgin Money, Me Bank, BOQ), rebuilt the app experience at Virgin Australia, and owned product design for Suncorp Group's AAMI, GIO and Bingle apps.
Case studies.
How I work.
See the Big Picture
Great design starts with a clear story. We map out the whole user journey together, so everyone can see exactly why something works before we touch a single pixel.
Breaking Down the Tasks
AI and complex systems don't have to be intimidating. We break the big stuff into small, practical steps any team can actually run with.
Build to Scale
We're not just patching today's problems. We build foundations solid enough that your team can keep growing, testing new ideas, and improving long after we're gone.
The tools I reach for to turn complicated problems into something simple, and give the team room to do their best work.
Workshops & Alignment
Getting the right people in a room early saves more time than any amount of solo polishing ever could.
Information Architecture
Good architecture just means someone cared enough to put things exactly where you'd expect to find them.
Rapid Prototyping
Let people actually try the solution instead of just hearing about it. That's when we find out what really works.
User Testing & Data
The data helps us see what's happening, but it's caring about the people using it that actually gets the job done.
Scalable Design Systems
A design system shouldn't box in creativity. It should grow right along with the team using it.