AAMI Driver Rewards

The problem

An analysis of 350,000 motor insurance claims pointed to the same behaviours again and again: tailgating, speeding, road rage. The brief wasn't just to insure against risky driving, it was to use technology to actively support and reward safer driving instead.

The approach

• Reconceptualised the UX and UI against tech feasibility, budget and requirements, then ran remote design sprints to test multiple solutions
• Built a telematics scoring system that detects phone distraction, speeding, and hard acceleration or braking, and rolled it into a single Driving Score tied to a rewards program
• Addressed privacy as the biggest barrier to adoption by building reassurance about data use directly into onboarding, then handed the build off to dev and QA

The outcome

The platform launched in 2022, after my time on the project had ended, with 20,000 sign-ups at soft launch. By 2024, Suncorp's own data showed 39% of drivers had gradually improved their score, and in 2025 Suncorp partnered with Mastercard to add cashback rewards on top of it.